[ Who we are ]
We are the world's leading thought leadership content agency.
We put world-class content teams behind the greatest living minds.
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Impressions we generate for our clients, every month
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New followers we build for our clients, every month
*Monthly average, across the [sei] client roster
[ What we do ]
A proven content engine behind world-class minds.
We run all three phases of content, so our clients only have to do the part nobody else can: think.
01 · Pre-production
We find the idea.
Every piece starts with research and a script built for the platform it lives on.
Ideation
Research
Scripting
Strategy
02 · Production
We make it.
On-site filming, editing and packaging that holds up next to anything on YouTube.
Filming
Editing
Titles
Thumbnails
03 · Post-production
We ship it.
Full social media management, from the caption to the comment section.
Captioning
Posting
Engaging
Reporting
Four core deliverables. We script, produce, package and publish each one.
[ The proof ]
The receipts,
client by client.
[ YouTube + Social ]
Daniel Pink
#1 New York Times bestselling author of 7 books and the leading voice on human motivation.
Daniel Pink
@danielpink
Dan came to us with a world-class body of work and a YouTube channel almost nobody watched. We turned his research into videos built for today's audience, and the channel grew from 5K to over 270K subscribers.
[ What we did ]
Defined his ideal audience and rebuilt his YouTube for the next generation
Scripted, filmed and packaged long-form videos, titles and thumbnails
Ran a short-form blitz across Instagram, TikTok, LinkedIn and X
Repackaged every winning idea into carousels, threads and clips
from 5k to
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[ Brand build + Podcast ]
The Inner Game
The brand behind Tim Gallwey's 1974 classic, the bestselling sports-psychology book of all time, now a mental performance app led by CEO Ryan Sweeney.
The Inner Game
@theinnergame
The Inner Game had the most timeless idea in peak performance and no modern voice. We built the account from zero to 328K Instagram followers in 12 months, then launched The Inner Game Podcast in October 2026.
[ What we did ]
Built the brand from zero across Instagram, TikTok, Facebook and YouTube
Turned 50 years of Gallwey's teaching into short-form for a new generation of athletes and performers
Produced The Genius Series talk with Tim Gallwey and Ryan Sweeney
Launched and produce The Inner Game Podcast end to end, guests include Pete Carroll and Bob Bowman
from zero to
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[ Scripted long-form + short-form ]
Dr. Sahar Yousef
Cognitive neuroscientist at UC Berkeley. The science of focus, energy, and doing what matters.
Dr. Sahar Yousef
@drsaharyousef
Neuroscientist Explains: Why You Can't Focus Anymore (and 6 Fixes)
1.29M views
YouTube
We write all of Sahar's short-form and long-form, turning lab-grade neuroscience into videos built for the feed. In five weeks her new long-form run pulled more than 3M views. And early October 2026, she landed on The Diary of a CEO.
[ What we did ]
Scripted every long-form YouTube video, from idea to final title
Wrote and produced her short-form across YouTube Shorts, Instagram and TikTok
Packaged each video with thumbnails and titles built to travel
Turned her Berkeley research into ideas people actually want to watch
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Just aired: Sahar sits down with Steven Bartlett.
[ Featured on The Diary of a CEO ]
No.1 Neuroscientist Reveals How To Unlock Superhuman Focus & Perfect Memory!
Aired 15 Oct 2026 on YouTube
[ YouTube + Social ]
Jesse Itzler
Entrepreneur, author of Living with a SEAL, co-founder of Marquis Jet and co-owner of the Atlanta Hawks.
Jesse Itzler
@jesseitzler
"I've been running for over 30 years. And I've never won a race." (Runningman carousel)
3.3M views
Jesse already had the stories. We built the system that ships them every day across YouTube and social, grew his audience by nearly 2M followers, and helped turn his Big Ass Calendar into a household name.
[ What we did ]
Volume-to-Validation Loop: posted at high volume, identified the winners, then doubled down and remixed them
Creative repackaging: turned every winning idea into new formats
Content waterfall: one idea cascaded into long-form, Shorts, carousels and posts across every platform
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[ YouTube launch + Social ]
Charles Duhigg
Pulitzer Prize-winning journalist and author of The Power of Habit and Supercommunicators.
Charles Duhigg
@charlesduhigg
We took a Pulitzer winner with a quiet social presence and built a full content engine around his ideas. Instagram nearly tripled, a brand-new YouTube channel passed 28K subscribers, and his top video hit 549K views.
[ What we did ]
Launched and run his YouTube channel: scripted, edited, titled and thumbnailed
Film new short-form and repackage his best ideas for every platform
Write his X threads and LinkedIn posts from his books and reporting
Built content that feeds his Supercommunicators live program
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[ Full content ecosystem ]
David Epstein
#1 New York Times bestselling author of Range, The Sports Gene and Inside the Box.
David Epstein
@davidepstein
David came to us to build an audience before his new book, Inside the Box. We turned decades of reporting into content people share, and grew a high-intent audience across every platform plus a YouTube channel from zero.
[ What we did ]
Defined who he is for and widened his audience beyond the Range reader
Turned his journalism and research into short, story-led videos and carousels
Posted at volume, found the winners, then doubled down and remixed them
Built and runs his YouTube channel end to end ahead of Inside the Box
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[ Brand launch · Started Oct 1, 2026 ]
Bob Bowman
Michael Phelps' coach and Texas Director of Swimming & Diving, the most decorated Olympic coach in history.
Bob Bowman
@coach_bowman
Training for the Worst Possible Conditions
Bob Bowman has more Olympic gold to his name than any coach alive, and almost none of it lived on his own channels. We started on October 1. In two weeks we grew his audience by more than 50K followers and built a newsletter funnel that already has nearly 2K subscribers.
[ What we did ]
Built his brand system from 40 years of talks, books and interviews → one clear voice
Filmed and posted short-form daily from Oct 1 → +50K followers in 2 weeks
Built a "Comment CHAMP" newsletter funnel → nearly 2K email subscribers
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[ Viral content ]
Week one on @coach_bowman.
The Power of Visualization
Instagram Reel
40 Years Coaching Olympians. Now I'm Sharing Everything
Instagram Reel
[ Brand build from zero ]
Leanne ten Brinke
UBC psychology professor, expert on dark personalities and deception, author of Poisonous People.
3 Signs Someone Lying
Instagram Reel
Leanne ten Brinke
@leannetenbrinke
Leanne had decades of research and no social presence. We built her accounts from scratch and grew her to 120K followers, which made her the go-to voice on dark personalities and put her on The Mel Robbins Podcast and The Diary of a CEO.
[ What we did ]
Set up her accounts from zero and defined exactly who she serves
Clarified her brand promise as the go-to expert on dark personalities
Ran our Volume-to-Validation loop: post at volume, find winners, remix them in her voice
Built her a book-launch audience for Poisonous People
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From zero followers to the biggest shows in podcasting.
Human Lie Detector: The #1 Sign They're Lying To You
Septembet 2026 on YouTube
The Manipulation Expert: 4 Hidden Signs You’re Dealing With a Toxic Person
July 2026 on YouTube
[ Short-form · Past client ]
Scott Galloway
NYU Stern professor, serial entrepreneur and host of the Prof G and Pivot podcasts.
Scott Galloway
@profgalloway
Scott Galloway sizzle, cut by [sei]
Short-form
Scott had the sharpest takes in business. We cut them for social, and his Instagram grew from 400K to 1M followers while his YouTube added 125K+ subscribers in under three months.
[ What we did ]
Ideated and produced 25 short-form videos
Cut his sharpest takes on business, money and young men into clips built for social
Packaged every clip for Instagram and YouTube Shorts
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[ Book launch · Past client ]
Malcolm Gladwell
#1 New York Times bestselling author of The Tipping Point, Outliers and Blink, and host of Revisionist History.
Revenge of the Tipping Point launch campaign
Instagram, TikTok, YouTube, LinkedIn, X
Malcolm Gladwell
@malcolmgladwell
Malcolm trusted us with the launch of Revenge of the Tipping Point. We revived his message on social for a new generation, grew his audience by 80K in under 45 days, and helped carry the book to the bestseller list.
[ What we did ]
Planned and ran the full book-launch content campaign
Balanced value-driven ideas with launch promotion so the feed never felt like an ad
Turned his best-known ideas, from Outliers to Blink, into reels, carousels and quotes
Published across Instagram, TikTok, YouTube, LinkedIn and X
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[ Our own brand ]
We did it for ourselves first.
We do for ourselves what we do for clients. [sei] grew its own audience to 500K, then launched The Genius Series: the world's greatest living minds, one 15-minute talk, on the most advanced stage ever built for ideas.
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